YY never thought of selling her cakes as it all started out as a hobby more than 10 years ago when she was still in college. As a novice baker she enjoyed baking for her friends and later housemates when she was an undergrad studying abroad. She is grateful to have kind friends who would be her experiment subjects for first-time recipes. As the years go by, she focused on her career and was baking on and off out of passion. One day, she baked a pandan layer cake with her mum’s recipe and shared it with her colleagues. It became a hit and some colleagues started ordering from her for their parties. She came to realise that baking is one of the hobbies she had for the longest time which she never got tired of. She decided then it was time for her to share her treasured family bakes with the world.

• produce fresh baked goods free from artificial food additives, preservatives, shortening, margarine and all the bad stuffs; 
• make options for those with special dietary requirements more readily available and affordable;  
• make dieting easier by providing baked goods made with safe alternative ingredients.